Tuesday, 27 February 2007

UK Film Council promoting non-mainstream films

The Guardian reports that they are to launch a new social networking website to do this.

'The website, called myfilms.com, will be supported by £3m in National Lottery funding and backed by media and entertainment brands including Sky, IPC Media, Lovefilm.com and Carlton Screen Advertising.
"The aim is to increase the range and breadth of cinema going in the UK," said Pete Buckingham, head of distribution and exhibition at the UK Film Council. "It is extremely difficult getting anything other than blockbusters known in media such as papers or magazines, even movie-focussed websites take a strong blockbuster-led approach."

More info here.

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